Privacy Policy
This privacy policy outlines the processing of personal data in connection with the bbv AI Hub website. It is aligned with bbv.ch baseline information and contact details.
Last updated: May 2026
Controller
bbv Software Services AG, Blumenrain 10, 6002 Lucerne, Switzerland
Email: info@bbv.ch, Phone: +41 41 429 01 11
Data we process
When visiting the website, technically required connection data is processed (e.g. IP address, date/time, requested URL, browser and device information).
When you use forms (e.g. consultation requests), we process the contact data and message content you provide to handle your request.
Use of HubSpot
HubSpot is used for forms, CRM-supported communication and marketing automation.
The consultation form is embedded via HubSpot (`hs-form-frame`).
Usage and contact data may be processed and linked to CRM records, especially after active form submissions.
When you actively use the potential configurator, optional HubSpot tracking events (e.g. `konfigurator_abgeschlossen`) may be recorded.
More information: https://www.hubspot.com/data-privacy/privacy-policy
Use of Google Analytics
Google Analytics may be used for statistical analysis and continuous website optimization.
Google Analytics is only activated based on your consent via the cookie banner.
More information: https://support.google.com/analytics/answer/6004245
Cookies and consent management
We use a consent management solution (CMP/cookie banner) to manage consent and cookie categories.
The banner lets you accept, reject or later update optional services (e.g. analytics, marketing).
HubSpot tracking is loaded only after the corresponding consent is granted.
Strictly necessary cookies may be set without consent when required for secure operation.
- Consent can be withdrawn at any time.
- Cookie settings can be reopened at any time.
Legal basis
Data is processed under applicable Swiss data protection law (FADP) and, where applicable, GDPR.
Optional tracking and marketing services rely on your consent.
Your rights
You can request access, rectification or deletion and object to processing where legally applicable.
Please send requests to info@bbv.ch.